Athletes

SAP wanted to get NHL fans excited about the new SAP NHL Coaching Insights app, and they needed something more impactful than the typical product demonstration.

Jeff Rogers talks Denny Hamlin's newfound embrace of NASCAR's social-first approach, and how the league keeps fans engaged throughout a 10-month season.

Laura Rutledge signs an extension with ESPN, Katherine Prchlik joins the University of Nebraska marketing team, and Twitch hires NASCAR exec Lou Garate.

Jeff Alston discusses how Fanatics builds relationships with hard-to-reach audiences.

This week in the sports media and marketing ecosystem, Alex Coffey switches her beat at The Athletic, Jim Bell leaves NBC after nearly 30 years, and Neera Sreekanth becomes INFLCR's...