Talent Shifts

How Purple Couch dominated the social conversation with UFC fans on Twitter and generated 60 million video views across seven live broadcasts for The Metro by T-Mobile’s brand owned channels.

How #AllStarTalent challenge helped drive 2x the normal organic growth to the NBA’s TikTok account and garnered 42 million views during All-Star Weekend.

This week in the sports media and marketing ecosystem, Cameo hires former TikTok marketing chief, Activision Blizzard secures CAA vet as first Global Chief Marketing Officer, and Atlanta Hawks tap...

Each year, Hashtag Sports looks to raise the bar on our conference experience, and this year was no exception. In addition to the introduction of The Hashtag Sports Awards which...

Paul sits down to talk about a partnership with the Tampa Bay Rays, creating engaging social campaigns, and much more.