Kevin Warner gives us the details on how JMU empowers student-athletes to promote the Dukes' brand on social media.

The #NBATwitter community connects influencers, athletes and fans that intersect sports, lifestyle, hoops, sneakers, fashion, media and music.

SAP wanted to get NHL fans excited about the new SAP NHL Coaching Insights app, and they needed something more impactful than the typical product...

Jeff Rogers talks Denny Hamlin's newfound embrace of NASCAR's social-first approach, and how the league keeps fans engaged throughout a 10-month season.

Laura Rutledge signs an extension with ESPN, Katherine Prchlik joins the University of Nebraska marketing team, and Twitch hires NASCAR exec Lou Garate.

Jeff Alston discusses how Fanatics builds relationships with hard-to-reach audiences.

This week in the sports media and marketing ecosystem, Alex Coffey switches her beat at The Athletic, Jim Bell leaves NBC after nearly 30 years,...

This week in the sports media and marketing ecosystem, Omar Raja leaves B/R for ESPN, longtime Xbox exec Mike Ybarra joins Blizzard, and For The...

We're introducing you to the diverse minds behind your favorite companies and campaigns in sports. This week, meet Astasia Williams, Social & Digital Media Manager...

This week in the sports media and marketing ecosystem, Twitch snags Doug Scott as CMO, Fifa adds Jean-Christophe Petit as director of media rights, and...