How Purple Couch dominated the social conversation with UFC fans on Twitter and generated 60 million video views across seven live broadcasts for The Metro...

How #AllStarTalent challenge helped drive 2x the normal organic growth to the NBA’s TikTok account and garnered 42 million views during All-Star Weekend.

This week in the sports media and marketing ecosystem, Cameo hires former TikTok marketing chief, Activision Blizzard secures CAA vet as first Global Chief Marketing...

Each year, Hashtag Sports looks to raise the bar on our conference experience, and this year was no exception. In addition to the introduction of...

Paul sits down to talk about a partnership with the Tampa Bay Rays, creating engaging social campaigns, and much more.

Felicia Johnson discusses how the Minnesota Vikings leveraged user-generated content to create a fan appreciation video for the record books—amassing 8 million views on Facebook.

How IEM Katowice 2019 became the world’s largest esports event by appealing more broadly to a mainstream audience and reaching 230 million unique online viewers.

This week in the sports media and marketing ecosystem, Fenton to head DAZN's sports documentary business and Twitter hires Director of Social and Editorial.

Shawna Burtscher sits down with Hashtag Sports to discuss the value of fan experience, and how Audi is growing the game of soccer in North...

Tom Lord discusses how ICF Next and the Minnesota Wild created an integrated campaign that garnered 54 million impressions from over 4k social posts before...