The modern sports fanatic is employed full-time in their fanaticism. Blink, and you will miss some bit of action.
Felicia Johnson discusses how the Minnesota Vikings leveraged user-generated content to create a fan appreciation video for the record books—amassing 8 million views on Facebook.
How IEM Katowice 2019 became the world’s largest esports event by appealing more broadly to a mainstream audience and reaching 230 million unique online viewers.
This week in the sports media and marketing ecosystem, Fenton to head DAZN's sports documentary business and Twitter hires Director of Social and Editorial.
Shawna Burtscher sits down with Hashtag Sports to discuss the value of fan experience, and how Audi is growing the game of soccer in North America.
Tom Lord discusses how ICF Next and the Minnesota Wild created an integrated campaign that garnered 54 million impressions from over 4k social posts before the NHL season even began.