Q+A Engaging Fans Through Interactive Broadcasts — NBC Sports Washington Is Changing How Live Games Are Consumed by Hashtag Sports 2 years ago NBC Sports Washington is flipping the script on traditional broadcast and creating the experience of the future for fans.
Q+A You Either Have to Be First or Sit Back and Learn – ESPN’s Ryan Spoon on Innovating For Every Platform by Hashtag Sports 2 years ago Ryan Spoon speaks to how ESPN is approaching the evolving digital space and working with talent to engage the connected fan.
Q+A Erika Nardini Puts a Premium on Hiring People Who Are Different — and at Barstool Sports, That Means Hiring Women by Hashtag Sports 2 years ago Barstool Sports CEO, Erika Nardini hired and focused on creators and content with women as the driving force.
Q+A Fan-Generated Content Is the Future — How Kenyatta Bynoe Is Shaping Spalding’s Engagement Strategy by Hashtag Sports 2 years ago Kenyatta Bynoe explains why Spalding is building their consumer marketing strategy around athlete and fan-generated content.
Agents of Change Laura Louisy: These three key trends have created a new breed of fan by Hashtag Sports 2 years ago PERFORM Group's Laura Louisy explains the three behavioral trends that have created a new breed of fan that sports rights holders must seek to engage.
Q+A Authenticity Is Only the Start — Why Gen Z Expert Gregg Witt Believes Marketers Must Cut the B.S. by Hashtag Sports 2 years ago Gregg Witt discusses what brands are best engaging Gen Z, what authenticity really means, and which platforms are most important to sports marketers looking to...
Campaigns & Creativity M&M’s Is Driving Huge Sponsorship ROI Through an Athlete’s Social Channels – Here’s How by Hashtag Sports 2 years ago How a candy brand is leveraging one athlete's audience to deliver sponsorship ROI.
Q+A Fans Don’t Want to Watch Linear on Social — Twitter’s TJ Adeshola Is Fighting Fragmentation with Optimization by Hashtag Sports 2 years ago Twitter has added a new dimension to the way fans consume sports content, driving complimentary conversation and giving new meaning to the term direct-to-fan. Twitter's...
Agents of Change Micky Lawler: Sports needs to move in a future-proof direction by Hashtag Sports 2 years ago Micky Lawler currently serves as President of the WTA where she has been instrumental in shaping and contributing to the league’s strategy for growth with...
Agents of Change Sarah Unger: Gen Z Fans Don’t Mind Being Marketed To, Just Be Transparent About It by Hashtag Sports 2 years ago Gen Z wants one thing more than anything else: the truth. And yes, this rule applies to marketers.
