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Rachel Jacobson Hired as President of DRL

This Week’s Movers in Sports Media and Marketing

For the Weeks of April 23 - May 6
This Week’s Movers in Sports Media and Marketing
From left to right: Rob Knox, Rachel Jacobson, Bomani Jones

This week in the sports media and marketing ecosystem, Rachel Jacobson leads the DRL, Rob Knox heads to UNC Greensboro, and Bomani Jones re-signs with ESPN.

For job openings and more on who’s moving where, check out the Hashtag Sports Weekly roundup.

Rachel Jacobson tapped to lead the DRL

The former SVP of Global Partnerships for the NBA is joining the Drone Racing League, as the property’s new President. The popularity of the DRL continues to rise as non-traditional sports gain additional traction in the marketplace. Jacobson is positioned well to lead the league into the future as the intersection of sports and tech expands further.

BSE has shake-up with CFO

BSE, the parent company of the Brooklyn Nets, is losing its CFO Eu-Gene Sung. Although the move is yet to be confirmed, Sung’s departure would mark the end of a three-year stint as one of the NBA’s highest-ranking female executives. During her tenure, Sung oversaw data & analytics, operations & facilities, and tech departments in addition to managing the finances for the company’s teams and venues.

Bailey Carlin joins the Barstool Sports team

Bailey Carlin is heading to Barstool Sports this June as a Social Media Specialist and Editor. Carlin’s acceptance of this position marks the end of his “free agent” period brought on by the closing of the XFL’s doors. Prior to the XFL shutting down, Carlin served as a social media editor for the disruptor football league.

Championship Hangover hits executive suite for LSU Football

USC, of the PAC 12 conference has hired two staff members away from the LSU Tigers. USC has hired Jacob Brown who will work as the director of football video production, and Will Stout who will work under him as the assistant director of football video production. Brown and Stout join USC after a successful championship season at LSU that saw their hype videos viewed more than 20 million times.

Will Cain set to leave ESPN for Fox News

ESPN Radio talent, Will Cain is expected to join Fox News as he looks to get back into political commentary. In addition to his presence as a daily radio host for the worldwide leader, Cain had been frequently seen battling with Stephen A Smith among others on the brand’s most successful program, First Take. Prior to joining ESPN, Cain spent time at politically focussed outlets such as The National Review and TheBlaze.

Rob Knox joins UNC Greensboro’s Athletic Department

Rob Knox is saying goodbye to Towson University after 5 years of memorable and exciting moments with their athletic staff. Knox is joining the UNC Greensboro athletics department as Associate AD for Strategic Communications, where he will lead the communications team. In starting his new role, Knox brings with him 20 years of industry experience spanning sectors such as media, sports information, and newspaper and television.

Andrew Schneider joins Fox Bet as CMO

Fox Bet, a popular sports betting platform owned by the Fox Group, is hiring Andrew Schneider as their new CMO. Schneider joins the brand from Disney Streaming Services, where he served as the SVP of Marketing. In his new role, Schneider will work directly under the direction of Fox Bet CEO, Robin Chhabra.

Bomani Jones, Pablo Torre extended by ESPN

Despite having their show, High Noon cancelled earlier this year, ESPN talents Bomani Jones and Pablo Torre have been re-signed by the worldwide leader in sports. Jones and Torre will continue to contribute to other ESPN shows such as Around the Horn as the brand pivots some programming efforts.

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