This week in the sports media and marketing ecosystem, Ann Hebert gets Nike promotion, Derek Chang departs from NBA China, and Alexandra Nolen joins ESPN.
For job openings and more on who’s moving where, check out the Hashtag Sports Weekly roundup.
Brian Cooper, a veteran of the sports business landscape, is being added to sports media outlet theScore’s board of directors. Cooper joins as theScore looks to continue to grow in the sports media and gaming realms across the North Americas. Cooper is also the Chairman of MKTG Canada and previously served as a senior executive for MLSE.
NBA China is set to begin their search for a new CEO after announcing the departure of current CEO, Derek Chang on May 15th. Serving in the position since June 2018, Chang’s time as CEO was brief but eventful. Under his leadership, the league opened its largest store outside of North America in Beijing. Chang plans to return to his family in London.
Current VP of Global Sales, Ann Hebert will soon become the VP/GM of North American Geography for Nike. Set to start her new role on June 1st, Herbert will succeed Nike vet Tom Peddie. In her new role, Hebert will lead end-to-end business including sales, marketing, direct, and more.
Nick Tran is heading to TikTok from Hulu, just one week after Hulu’s head of ad sales transitioned to Snap. Tran will become the Head of Marketing, North America for TikTok. In his new role, Tran will oversee brand marketing, social, and campaigns for the exploding social media app. Prior to starting with Hulu, Tran served a stint with Samsung.
Ted Johnson is transitioning to Norden Strategies full time after a 17-year stint with the Minnesota Timberwolves and Minnesota Lynx where he served as the Chief Strategy Officer. Johnson founded Norden Strategies and will be working on this project exclusively.
Alexandra Nolen is joining the Worldwide Leader in Sports as part of ESPN’s features team. In this role, Nolen will be working on producing and editing long-form features. Nolen is a 3x Emmy-winner and joins ESPN from the Philadelphia 76ers where she served as a video producer and editor.
Jim Rich is becoming G/O Media as the brand’s Editorial Director. Rich was elevated to this role from serving as the editor and chief of Daily News. Rich was tapped in early January to relaunch Deadspin, which is a G/O Media site along with Daily News. Rich will now be tasked with overseeing all of G/O Media’s roster of sites and publications.
Know someone with a new gig who should be featured? Submit a tip.
Get Hashtag Sports in Your Inbox
Learn how to connect with the next generation of sports fans
Leave this field empty if you’re human:
See all stories from Talent Shifts
This week in sports advertising, Foot Locker's Week of Greatness returns, and Steph Curry makes a a watter bottle bashing...
This week in sports advertising, NBA2K gets an assist from data and Dickies puts in elbow grease with Packers fans.
Juan Ochoa discusses how beIN SPORTS connected fans with Andres Iniesta and increased their fan engagement on social through a...
Data Skrive's Eric Ames talks about Sports betting in a world that has been changed due to the pandemic.
In his role as Founder & Chairman, Donn Davis has helped PFL to become the fastest growing league in sports and has secured the valuable market position as the #2...
Hear from professionals in college content creation and Instagram's Will Yoder about how in-house college sports content can improve program branding.
With Gen Z increasingly favoring short-form, positive content, sports marketers can connect with a new audience by producing content on TikTok.
Engaging the modern fan requires understanding modern platforms.