This week in the sports media and marketing ecosystem, Tara McRae becomes TB12’s CMO, Thomas Hitch joins Arrow McLaren SP, and Austin Penny heads back to Auburn.
For job openings and more on who’s moving where, check out the Hashtag Sports Weekly roundup.
Tara McRae is joining performance and wellness brand TB12 as the company’s first CMO. The newly created role will task McRae with positioning the brand amongst the top names in wellness and performance as they continue to grow. One of Brand Innovators’ top 50 women in brand marketing, McRae is bringing 20 plus years of brand management experience, most recently working for Clarks in the same role.
Independent Sports & Entertainment has hired Janelle Miller as VP, Talent and Marketing. In this position, Miller will lead recruitment efforts for new marketing clients across all sports, specifically focussed on securing new sponsorship deals for clients. Miller joins ISE after a stint with WME Sports, where she most recently served as an agent for talent marketing, working closely with clients to find sponsorship opportunities.
Austin Penny is starting his second stint with Auburn University’s Football program joining as Director of Content Strategy. Penny was previously with Auburn’s athletic department as a digital media specialist. Penny has worked for other world-renowned sports brands as well, including the Tampa Bay Buccaneers and 247Sports.
Once a prominent sports media source and blog, Deadspin is headed towards a reboot after hiring writers Sam Fels and Jesse Spector. Deadspin is back just months after mass resignations. Jesse Spector had been serving as a freelance writer for the last three years but worked for Sporting News previously. Sam Fels comes over from Real Fans Program.
Thomas Hitch is joining Arrow McLaren SP as Manager of Social Media and Content. Hitch joins the racing brand from CSM Sport & Entertainment where he rose the corporate ladder, working on prominent national accounts in a variety of social media roles such as Verizon, Ally, and Farmers Insurance.
Know someone with a new gig who should be featured? Submit a tip.
Get Hashtag Sports in Your Inbox
Learn how to connect with the next generation of sports fans
Leave this field empty if you’re human:
See all stories from Talent Shifts
This week in sports advertising, Apple lets two NHL players shoot an ad, Naomi Osaka's Nike spot quiets the doubters,...
Why sports will thrive (not just survive) in 2017.
How #AllStarTalent challenge helped drive 2x the normal organic growth to the NBA’s TikTok account and garnered 42 million views...
Did you bet on the Super Bowl this year? If not, chances are someone you know did. According to Roundhill Investments, Super Bowl LV brought in an estimated $500 million...
While you were quarantining this past year and living with so much uncertainty, you may not have noticed that the face of sports has irrevocably changed. But your fans noticed....
In his role as Director of Integrated Marketing for the San Jose Sharks, Patrick Hooper has spent a decade integrating web strategies, social media direction, mobile app development and analytics...
In his role as Blackbird’s Chief Executive Officer Ian McDonough delivers growth, innovation, partnerships and successful investment in content across global markets and has helped accelerate the adoption of remote...
Matt Prevost from BetMGM shares his predictions on the future of sports betting, partnerships with some of the most well known entities in sports, and learnings from the year 2020