Name: Bridget Gray
Job: Senior Creative Producer
LinkedIn: Bridget Gray
In 140 characters or less, tell us who you are and how you got to where you are today.
Philly loyalist, NYC dweller, Penn Stater. Fan of thoughtful design, branding, collaboration. Managing creative process, projects, production on the daily.
What’s one trend in media or marketing that you’re buying or selling?
I really admire brands with a strong DNA—brands that stand for something from inception; brands that care about the environment, that give back, that really put a stake in the ground. Brands that do a great job at this include Reformation, with their commitment to sustainability and Everlane with their radical transparency.
How do you define creativity?
My creative director recited a great quote the other day that really stuck with me, “As creators, we are the link between what is and what could be.” I believe creativity is a passion that comes to life through all kinds of inspiration and thoughtful conversation. And the best creative output stems from collaboration and teamwork.
What’s the project or campaign that you’re proudest of? Why?
SeatGeek’s recent campaign with Major League Soccer, “We Fan,” which launched on June 10, is my favorite project to date. This campaign highlights some of the most passionate MLS fans—women of all backgrounds. We were able to work with an all-female crew nearly all-female cast and the end result is amazing. From the pre-production planning and research to the execution of the shoot, to the post-production video editing and design, I’m really proud of all the hard work and collaboration that went into bringing this campaign to life.
Paul shares the ways in which he is generating change with A1P, why personalization is the key to breaking through the clutter, and the impact that MiS has had on his professional career.
What are you working on right now? Any exciting future plans that you’re able to share?
Currently, I’m working with my creative director and video editor to tweak some direct response TV spots we produced in spring. TV is a new channel for SeatGeek and I’m excited to optimize the spots as we roll into phase two.
As a connected fan, what’s the best piece of sports content that you have recently consumed?
In anticipation of the 2019 Women’s World Cup, Nike just launched its “Dream Further” campaign which celebrates past and future female soccer stars. The cinematic video and end slogan, “Don’t change your dream – change the world,” is nothing short of inspiring. It builds on the momentum of the powerful “Dream Crazier” video narrated by Serena Williams earlier this year. Nike knows what they’re doing.
What’s been the biggest high and low of working in sports?
Working in sports is dynamic, challenging, and ever-changing. My teammates and I have learned the importance of agility, flexibility, and celebrating all wins — no matter how big or small.
What’s one element of the sports industry that you’d like to see change?
I’d love to see more commercials and ads that feature strong, beautiful, and powerful women. As a young girl, I grew up idolizing the 1996 Women’s Gymnastics Olympic team, and still remember how I felt when I watched them win the bronze medal at the ‘96 Games. It was epic. Continuing to showcase women at the forefront is imperative.
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