This Week’s Movers in Sports Media & Marketing

This week in the sports media and marketing ecosystem, Scott Warfield is shifting gears at NASCAR, a groundbreaking ESPN broadcaster adds a new baseball role, and a women’s hockey star joins the NHL network.

For job openings and more on who’s moving where, check out the Hashtag Sports Weekly roundup.

Scott Warfield Shifts Gears in NASCAR’s Front Office

Former NASCAR Senior Director of Social Media Partner Engagement Amanda Lordy has been promoted to Managing Director of Digital Content at the auto racing company. Lordy fills this role following Scott Warfield’s transition from Senior Director of Social Media to Managing Director of Gaming. Warfield will oversee gambling at NASCAR in the newly created position.

Groundbreaking ESPN Broadcaster Adds New Role with Mets Front Office

Jessica Mendoza is set to join the New York Mets’ front office as a baseball operations advisor in addition to continuing her analyst role with ESPN’s Sunday Night Baseball. In her new role with the Mets, Mendoza will focus on player evaluation, roster construction, technological advancement and more.

Women’s Hockey Star Joins NHL Network

The NHL Network has brought on Olympic gold-medalist Kendall Coyne as a studio analyst with the network. Coyne originally made her television debut in late-January with NBC Sports as an analyst for the Wednesday Night Hockey game between Tampa Bay Lightning and the Pittsburgh Penguins.

Yankees Vet Pitcher Joins ESPN

ESPN has announced that New York Yankees’ star pitcher CC Sabathia will join the company this season in a variety of roles including contributing to various high-profile ESPN platforms, appearing for in-studio appearances, and more. Sabathia will make his ESPN debut during the network’s spring training coverage in late March.

Red Sox Affiliate Features Baseball’s First All-Female Broadcasting Team

The Salem Red Sox, the single-A advanced affiliate of the Boston Red Sox, are set to become the first professional baseball team to house an all-female broadcast team. The announcement became official last week after Melanie Newman revealed she will be joining Suzie Cool in the booth this upcoming baseball season.

WarnerMedia Announces New Leadership

The AT&T-owned mass media and entertainment conglomerate WarnerMedia has revealed multiple names of its newly instated executive leadership team. Bob Greenblatt joins the company as Chairman of WarnerMedia Entertainment and Direct-to-Consumer, and will oversee HBO after Richard Pleper’s departure. Jeff Zucker has been named Chairman of WarnerMedia News & Sports and President of CNN, inheriting sports following David Levy’s departure. Additionally, Warner Bros. Chairman and CEO Kevin Tsujihara will now also oversee a new global kids and young adults business.

Oakland Native Joins NBC Sports Bay Area for Warriors Coverage

Basketball journalist Logan Murdock announced in a tweet that he is joining NBC Sports Bay Area to cover the Golden State Warriors. In his new role, Murdock will cover the team through writing, podcasting, and on-air work.

NBC Sports Northwest Names GM

Diane Penny has been appointed as NBC Sports Northwest’s SVP and GM. Penny joins the sports network after working at Learfield as VP and GM of Beaver Sports Properties where she oversaw the multimedia rights of Oregon State Athletics.

Spotify Taps Former Lifetime Exec

Longtime television executive Liz Gateley revealed in her LinkedIn post that she has been named Head of Creative Development at Spotify and will focus on original podcast content. In her new role, Gateley will oversee Spotify’s original content development teams in both New York and Los Angeles, while also leading the company’s expansion into podcasting.

Former Dallas Cowboys Social Staffer Moves to opendorse

Margaux Gill took to Twitter to announce that she’s joining opendorse as the company’s Senior Content Strategist. In her new role, Gill says she will be assisting athletes in maximizing social media and helping grow their personal brands.

Riot Games Appoints Company’s First Chief Diversity Officer

Angela Roseboro has been named Riot Games’ first-ever Chief Diversity Officer. In her new role, Roseboro will lead the company’s diversity efforts in hopes of increasing an inclusive culture within the company.

Snapchat Vet to Join Human Ventures

After departing Snap last fall, Nick Bell has announced he is joining the startup firm Human Ventures. In his new role, Bell will lead the company’s resource portfolio—Attention—as Managing Director, in addition to leading operations from Los Angeles.

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