This week in sports advertising, CHEQ hires a new Chief Blocking Officer, Rickie Fowler stars for Farmers Insurance, and social good campaigns from Infiniti and Verizon aim to raise awareness.
To explore more Rad Ads and cutting-edge agencies engaging the connected fan, subscribe to Hashtag Sports Daily.
1. Infiniti — Timeout For The Win
Agency: Crispin Porter Bogusky
Athlete / Influencer: Roy Williams
Infiniti kicked off their Timeout for the Win campaign with this spot featuring University of North Carolina men’s basketball coach Roy Williams and Rameses, the school’s mascot. The spot features a test drive while raising awareness for the campaigns real cause: cancer awareness.
The auto manufacturer is set to donate $1 million to Coaches vs Cancer as part of the campaign, with 48 NCAA Division 1 coaches competing for votes and the top three having a donation made in their name. The campaign, by Crispin Porter Bogusky, is set to continue until mid-March across linear and social.
2. HyperX — We’re All Gamers
Athlete / Influencer: Joel Embiid, Post Malone, Shroud & Gordon Hayward
HyperX enlisted the help of Envoy to create the We’re All Gamers campaign which is set to feature heavily across NBA programming through the rest of the season.
This influencer driven campaign features athletes from traditional sports and emerging sports alike and personifies their gaming profiles. The intersection of traditional sports and esports continues with this 30-second spot exemplifying the power of athletes, gamers, and celebrities alike to grab and hold the attention of young fans.
3. Verizon — The Team That Wouldn’t Be Here
Athlete / Influencer: AJ McCarron, Clay Matthews & Anthony Lynn
The Team That Wouldn’t Be Here is a series of short films by Verizon profiling twelve individuals in the NFL (11 players and 1 coach) and the first responders who saved their lives. The brand debuted the ad during the NFL’s conference championship games, and is set to continue the emotional storytelling during their Super Bowl spot.
4. CHEQ — Greatest Blocker
Athlete / Influencer: Dikembe Mutombo
When it comes to blocks, Dikembe Mutombo’s still got it, that’s why he has been hired by ad fraud and brand safety company CHEQ as their new CBO (Chief Blocking Officer). CHEQ created the ad in-house and the simple nod to all things ‘block’ makes the spot funny and also aligns perfectly with their brand.
5. Farmers Insurance — Farmers Insurance Open
Athlete / Influencer: Rickie Fowler
Rickie Fowler has featured in Farmers Insurance commercials before, but they’ve always been about insurance. This time around he had the opportunity to show what it takes to get ready for the Farmers Insurance Open in a new way: comedy.
The brand enlisted the help of RPA to put together the campaign which was distributed across the social channels of Fowler and Farmers Insurance. In a sport where player personalities may not be as visible as those of other leagues, Farmers Insurance leveraged the charming personality of one of golf fans’ favorites to drive engagement.
Have a Rad Ad we should feature next? Submit a tip here.
This week in sports advertising, Adidas teams up with Parley to create change, Chris Paul gets an assist from State Farm, and FIFA 19's World Tour sits down with Odell Beckham Jr. and A$AP Rocky.
Get Hashtag Sports in Your Inbox
Learn how to connect with the next generation of sports fans
Leave this field empty if you’re human:
See all stories from Rad Ads
Why sports will thrive (not just survive) in 2017.
Meka shares why she believes data is king, how analytics are informing fan engagement, and why she loves reading The...
Ryan Spoon speaks to how ESPN is approaching the evolving digital space and working with talent to engage the connected...
With Gen Z increasingly favoring short-form, positive content, sports marketers can connect with a new audience by producing content on TikTok.
Engaging the modern fan requires understanding modern platforms.
The NFLPA helps brands partner with their 2,000+ athletes for campaigns, helping the likes of Tyler Lockett find the right brands to be a part of.
Hashtag Sports sits down with Kyle Seay to break down the ways they brought a stadium renovation to life through donors' computer screens.
Discussions about diversity shaped the conversation at Hashtag Sports LIVE, the leading event to help understand the connected fan.