This week in the sports media and marketing ecosystem, Stephanie Ready’s joining Turner to call NBA games in VR, MSG hires a new CMO, and The Undefeated extends Jason Reid’s contract.
For job openings and more on who’s moving where, check out the Hashtag Sports Weekly roundup.
The Madison Square Garden Company announced the hiring of Geraldine Calpin, who will join the sports and entertainment company as EVP and Chief Marketing Officer. In the new role, she’ll be responsible for spearheading the company’s marketing and digital strategy to help drive growth across their extensive portfolio of assets that include Madison Square Garden, Hulu Theatre, the New York Knicks, Rangers and more. Calpin’s leading role on MSG’s executive management team will be centered around developing innovative brand strategies to engage consumers and drive value for partners. Prior to joining MSG, Calpin served as WeWork’s Chief Marketing Officer for Europe and Australia, leading their marketing entry and overall brand activity across Europe.
After a decade-plus of covering the Charlotte Hornets (formerly Bobcats), Stephanie Ready is moving on to a new gig with The Turner Sports Family later this month. In the new role, Ready will team up with @RipCityHamilton to broadcast NBA games for TNT’s VR coverage. The move is significant, reflecting Turner’s ambition to bring virtual reality sports into the mainstream. Ready’s full-time gig positions her at the forefront of the next generation of live sports broadcasts. Ready is a veteran in the sports broadcasting world, with experience that dates back to 2004, where she began working with the Charlotte franchise during their inaugural season. She made history in 2015 by becoming the NBA’s first full-time female game analyst.
Nike has announced the hiring of Tamika Curry Smith who is joining the brand as VP of Global Diversity and Inclusion. In the new role, Curry will be responsible for developing and leading a holistic strategy across Nike’s workforce and marketplace. She brings nearly two decades of high-level experience implementing strategies to increase awareness, communication, representation, and accountability. Curry has worked with nonprofits, universities and major corporations including Target, Deloitte and most recently with Mercedes-Benz, where she served as the automaker’s head of diversity and inclusion.
Jason Reid has agreed to a multi-year extension with ESPN to continue as the lead NFL journalist for The Undefeated, its sports race and culture content initiative. As a senior writer for The Undefeated, Reid is recognized as one of the industry’s premier journalists, lauded for his reporting on athletes and activism. In addition, he’s a frequent contributor to other ESPN platforms including Outside the Lines and SportsCenter. Reid joined the company as a columnist in 2015 and has been involved with The Undefeated since the site launched. Prior to joining ESPN, he served as a beat reporter for The Washington Post.
Know someone with a new gig who should be featured? Submit a tip.
Get Hashtag Sports in Your Inbox
Learn how to connect with the next generation of sports fans
Leave this field empty if you’re human:
See all stories from Talent Shifts
Athletes are rivaling HBO and Netflix for eyeballs, but fans and brands need the content to be equal quality.
This week in sports advertising, Uber Eats mixes up its Sweet 16 celebrations, BodyArmor takes a stab at Gatorade, and...
How a candy brand is leveraging one athlete's audience to deliver sponsorship ROI.
Jeff Rogers talks Denny Hamlin's newfound embrace of NASCAR's social-first approach, and how the league keeps fans engaged throughout a 10-month season.
Laura Rutledge signs an extension with ESPN, Katherine Prchlik joins the University of Nebraska marketing team, and Twitch hires NASCAR exec Lou Garate.
Jeff Alston discusses how Fanatics builds relationships with hard-to-reach audiences.
This week in the sports media and marketing ecosystem, Alex Coffey switches her beat at The Athletic, Jim Bell leaves NBC after nearly 30 years, and Neera Sreekanth becomes INFLCR's...
This week in the sports media and marketing ecosystem, Omar Raja leaves B/R for ESPN, longtime Xbox exec Mike Ybarra joins Blizzard, and For The Win hires Michael Sykes, II.