This week in sports advertising, the NBA gives us the best Christmas light show in sports, Marshawn Lynch goes device free, and the Force is Female as Nike and Adidas both Break Barriers.
To explore more Rad Ads and cutting-edge agencies engaging the connected fan, subscribe to Hashtag Sports Daily.
1. Adidas Originals — United by TfL
Agency: Superimpose Global
Adidas Originals is making public transport cool again. To celebrate 15 years of the Oyster Card, the reloadable charge card for London’s public transport, Adidas partnered with Transport for London with Tube inspired sneakers.
Superimpose Global helped the give the campaign a unique vibe that engages young consumers. It also gave back via the partnership with Transport for London by pairing the shoes with a free Oyster Card so the shoes (and those wearing them) can travel London.
2. Common Sense Media — Device Free Dinner
Agency: Goodby Silverstein & Partners
Athlete / Influencer: Marshawn Lynch
“Marshawn said no phones at the table,” yells a cartoon version of the fan favorite running back. Imagine how intimidating it would feel to have Beast Mode yell at you in person. Might help break your habit.
With the help of GS&P, Common Sense Media’s mission is to teach kids the right way to use digital media and technology. The Device Free Dinner campaign is using sports personalities ranging from Lynch to Jerry Rice (catering to kids AND parents) to show how detrimental distracted dinners can be to the family.
3. Adidas — When Creators Unite, She Breaks Barriers
Athlete / Influencer: Chiney Ogwumike, Candace Parker, Lindsey Horan, Nora Vasconcellos, Alix Klineman & Von Miller
She Breaks Barriers from Adidas features well-known athletes like Chiney Ogwumike, Candace Parker, Lindsey Horan alongside up and comers Nora Vasconcellos and Alix Klineman. Sport has the power to change lives, and these females are using their platforms to help the next wave of female athletes continue to break through any walls that ever existed.
Inspiration. Strength. Change. Equality. Brands have seen how impactful social change can be, and for Adidas it may just mean that the females who lead the charge in the future, do it with the 3 stripes in mind.
4. NBA — The NBA Lights Up Christmas Day
The NBA serves up great matchups of everyone’s favorite stars every year on Christmas Day. But building up to the holidays, the NBA’s Christmas ad is also every sports lover’s favorite thing. Past spots have ranged from players sitting on the lap of Kris Kringle to the game’s best shooters draining 3’s to make a jingle.
This year, the NBA is lighting up Christmas Day in a new way. With help from Translation, the league traced images and footage of the players highlighted in the commercial in a 2D environment and then transferred the drawings to a 3D world where they were turned into beautiful light sculptures.
5. Nike — The Force is Female: Jorja Unlocked
Athlete / Influencer: Jorja Smith
The Force is Female campaign continues Nike’s strong year of inspiring athletes, creators, and individuals alike to do what they believe in. This iteration of the ongoing campaign focused on Jorja Smith, a rising star in music, and a Force in the entertainment industry helping to inspire the next wave of young women in the biz.
The spot from Nike comes via an underground event which featured Smith sharing her story with fans and performing a live set. It was a different way for Nike to advertise and placed greater emphasis on the change they are driving rather than the product itself.
Have a Rad Ad we should feature next? Submit a tip here.
This week in sports advertising, DeAndre Hopkins gets celebrity celebration advice, Chelsea FC teases a new player signing, and PlayStation re-creates their history through the Big Bang.
Get Hashtag Sports in Your Inbox
Learn how to connect with the next generation of sports fans
Leave this field empty if you’re human:
See all stories from Rad Ads
This week in sports advertising, Adidas teams up with Parley to create change, Chris Paul gets an assist from State...
How Whistle Sports is elevating the audience experience with Verizon go90 and serialized content.
Traditional sports signage and sponsorship assets are now being valued as social-first.
This week in the sports media and marketing ecosystem, Chris Giles leaves Oakland A's to start his own company, Nikki Neuburger tapped as Chief Brand Officer at Lululemon Athletica, and...
Joseph Scarpone talks about why he decided to create a TikTok account for the University of Arizona's athletics program.
In a chat with Hashtag Sports, Ghosh-Roy talks about the fighters with the most unique presence on social, the importance of working with creators to expand the league's fanbase, and...
This week in the sports media and marketing ecosystem, Kate Johnson leaves Visa for Google, Adam Rubin tapped Associate AD in Stony Brook University's athletics department, and Katie Carew joins...
Meet Jimmy Spencer, Vice President, Athlete Relations and Content at UNINTERRUPTED.