This week in sports advertising, DeAndre Hopkins gets celebrity celebration advice, Chelsea FC teases a new player signing, and PlayStation re-creates their history through the Big Bang.
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1. NFL — Get Ready to Celebrate
Agency: Grey New York
Athlete / Influencer: DeAndre Hopkins & Jane Lynch
Thanks to the return of touchdown celebrations, the NFL is the ‘No Fun League’ no longer. They launched the Get Ready to Celebrate Campaign last year during the Super Bowl with Eli Manning and Odell Beckham Jr. dirty dancing.
This year the campaign has gone to new heights with Grey New York helping the best players celebrate thanks to some “Smoove Advice” from celebrities like Jane Lynch and everyday heroes including traffic guards.
2. PlayStation — Play History Make History
Agency: BBH NY
PlayStation is going back to its roots. The Sony-made gaming console went from unknown in the mid 90’s to history-maker with the creation of the PlayStation.
The Make History Play History campaign is kicking off the relaunch of the classic PlayStation with a 32-bit recap of the brand’s journey to today. BBH NY brought the characters who kickstarted the PlayStation empire back to life in this holiday push.
3. Chelsea FC — Win a Title for Chelsea
Agency: We Are Social
Athlete / Influencer: Eden Hazard
Soccer fans look forward to new player announcements like kids waiting for Christmas Day, and the pros behind the team’s social channels love finding creative ways to welcome their new stars. So when Chelsea FC announced to their 26 million followers on Instagram and Twitter that they were looking to add to their squad, fans and foes alike took notice.
With lift from We Are Social, Chelsea released a video a few days later letting the world know exactly who they were adding to the squad: the best EA Sports FIFA player among Chelsea fans, who they hope can win them the new ePremier League competition (debuting in 2019). Cheeky move to keep fans guessing who the next club legend may be.
4. JD — Always the Leader
Agency: Coffee & TV
Athlete / Influencer: Anthony Joshua, Jesse Lingard, and Pierre-Emerick Aubameyang
Sports and hip-hop. These two parts of popular culture influence what kids wear more than anything else, and this holiday season it may be influencing the presents under the tree.
With the help of video experts at Coffee & TV, JD Sports froze the biggest stars in British sports and music in new holiday sports and streetwear fashion. The spot continues their recent success with nearly 600K views in 2016 and over 2 million views in 2017.
5. Sky Sports — Festive Football
Agency: Sky Creative Agency
Athlete / Influencer: Eden Hazard, Harry Kane, Paul Pogba
Christmas. A time for family, food, and football. “Pick out your best shirt, have a good ‘ol sing-song, play a friendly game, or just gather ‘round the telly for your favorite drama.”
For the holiday period including Christmas, Boxing Day, and New Years, Sky Sports has over 40 live games on tv, so what better way than for Sky Creative Agency, their in-house marketing arm, to bring the month of games to life?
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This week in sports advertising, NBA2K gets an assist from data and Dickies puts in elbow grease with Packers fans.
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