This week in the sports media and marketing ecosystem, the NFL’s branding guru Jaime Weston joins Universal Music as EVP of Marketing, Snap finds two execs to replace its Chief Strategy Officer, and NBC Sports Washington hires all three of subscription site Sports Capitol’s founders.
For job openings and more on who’s moving where, check out the Hashtag Sports Weekly roundup.
The Universal Music Group announced the hiring of Jaime Weston, who is set to fill the newly-created role of executive vp of consumer marketing. Weston will use her previous strategy experience to oversee targeted marketing strategies across the entire business and build marketing initiatives for the label’s artists. The moves comes after the music giant has formed several marketing partnerships in and around sports in recent months, including creating a record label for the ESL and forging a fan engagement deal between Def Jam and the New York Jets.
In the lead up to NFL Media’s LA Stadium move in 2021, they’ve hired former PAC-12 Network senior vp of production and digital content, Leon Schweir. During his time with the company, Schweir oversaw over 800 live events, and was part of PAC-12 Network’s original launch team. As vp of broadcasting operations, Schweir will help NFL Media plan for its new facilities in addition to managing the studio and remote operations, production, and technology teams.
Snap’s settled on two executives to fill the role vacated by Imran Khan (No. 2 at Snap behind CEO Evan Spiegel) who announced his departure from the company last month. Jeremi Gorman and Jared Grusd will come in, splitting Khan’s responsibilities. Gorman, head of global ad sales at Amazon, is taking over the company’s ad business as chief business officer. Grusd’s making the shift from Huffington Post CEO, to chief strategy officer at Snap, and will handle all content and partnership development. This is the company’s third major hire from Amazon in the past year, an interesting note.
Earlier this year, Todd Dybas, Brian McNally and Ben Standig launched the Sports Capitol. The three veteran Washington sportswriters built up the subscription-based website without venture capital backing, unlike The Athletic, who launched its D.C. vertical this fall. Now, NBC Sports Washington (who’s scaling up its sports coverage), is hiring all three of them. The Sports Capitol is closing, which Dybas, McNally and Standig claim has less to do with The Athletic entering the D.C. market (and scoring $40M in new investment), and more to do with a “really good opportunity.”
Know someone with a new gig who should be featured? Submit a tip.
Get Hashtag Sports in Your Inbox
Learn how to connect with the next generation of sports fans
Leave this field empty if you’re human:
See all stories from Talent Shifts
House of Highlights founder Omar Raja shares his journey from dorm room to Bleacher Report owned Instagram account with 10M+...
Shawna Burtscher sits down with Hashtag Sports to discuss the value of fan experience, and how Audi is growing the...
Samantha Strejeck shares how she defines creativity, what it's like to run the NFL's Live Content Correspondents program, and celebrating...
This week in the sports media and marketing ecosystem, popular former TMZ personality Van Lathan has joined Bill Simmons' The Ringer.
Meet Megan Reyes, Community Marketing Manager at The Athletic
This week in the sports media and marketing ecosystem, Jessica Mendoza signs a ground-breaking new ESPN contract.
This week in the sports media and marketing ecosystem, former Eventbrite CMO Brian Irving joins Facebook's team, Richard Vernow recruited by beIN, and Sunita Kaur joins Twitch as first managing...
This week in the sports media and marketing ecosystem, Lori Burgess promoted to Chief Operating Officer at Beasley Esports, Stefanie Rapp upped as CRO of Bleacher Report, and Gina Katzmark...