This week in the sports media and marketing ecosystem, Twitter refines its client solutions team, Engine Shop prepares its sponsorship strategy for the Olympics and World Cup, and PUBG Corp hires a new CMO.
For job openings and more on who’s moving where, check out the Hashtag Sports Weekly roundup.
As CAA accelerates growth overseas, the agency is bringing on veteran marketing executive Rachel Conlan. In her new role, Conlan will work with CAA Sports’ property sales, brand consulting and athlete representation groups to maximize brand and business building opportunities for clients. Previously, Conlan served as Havas’ Global Chief Marketing Ops Officer, where she helped transform the brand of the world’s sixth largest communications company and pioneered ways to reach next-gen consumers.
GMR’s former Head of Global Sports and Entertainment, Jan Katzoff is joining experiential agency Engine Shop’s global division (which he previously founded) as an exclusive senior consultant. Katzoff will team up with Terrence Burns as the two industry veterans use their expertise to advise clients on sponsorship strategy ahead of the 2028 Olympics and 2026 World Cup.
Sarah Personette is moving on from her role as COO of Refinery29, and is set to join Twitter in mid-October. She will use her marketing and agency expertise across publishing, tech, and advertising to oversee client solutions development and global brands for the social media giant. Prior to working at the female-focused digital media company, Personette served as VP of Facebook’s global business marketing team for three years.
Quan Zheng Xian, the former Head of Esports for Riot Games Korea (League of Legends’ most competitive region) has been appointed as PUBG Corp’s new CMO. He joins PUBG Corp with experience at Blizzard, EA Sports, and other companies in the gaming industry. In the new role, Quan will oversee marketing strategy and esports business for the video game publisher as they compete with the likes of the Fortnite phenomenon.
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